REPORT FROM THE I.Y.C – I.F.B.D.O

"How to make the IYC more visible in the IFBDO member organization and give the members mandates for negotiation?"

First there was a presentation about the structure that comprises the IYC and youth groups, taking Denmark as an example:

Than, it was remembered that the goals of the IYC are: to learn from the people in IFBDO and to do projects involving young people, and for that reason the young people should try to involve themselves in the local/regional and national organizations in order to create structure similar to the one presented.

It was also highlighted that after this Forum in Tunis, the participants should discuss about their national organizations, and what they could do to get more young people involved and get ready for the election next year.

Before dividing the participants in groups for a practical activity, Mr Niels Mikkelsen, asked for the floor and remembered that is important that young people know and understand the IFBDO’s Statutes (the full document can be find at www.fiods.org), specially because the IYC is an approved part of the IFBDO and, therefore, all Country members have to support the young people participation.

He also remembered that last year the IYC promised to help with the projects below and that he still expects the continuation of these activities:

Support to plan youth forums (next to be in Greece in 2007);

Develop the web page;

Participate at the IFBDO General assembly;

Help countries that do not have youth committees creating them.

After, the participants were divided in 06 groups and answered these questions:

What is the youth situation (structure) in your Country?

Italy. Has a great structure in pyramidal stile and the young people does lot’s of activities.

Kosova. Is trying to increase the number of donors.

France: Does different activities, sport, cultural activities, projects in schools (from 10 years old).

Denmark. Is very organized, has representatives from all regions and all are gathered in a Youth Committee, that also does lot’s of activities.

Estonia. Does not get money for the government, so it tries to find as many sponsors at possible. There are not many young volunteers and they work more or less alone.

Iceland. No youth program, the blood bank does the recruitment. The young people work more or less alone

Greece. Many local associations and no national committee, but is working in making one.

How to get into the local organizations?

To get the young people involved in the local organizations, it is important to contact the organizations personally, and schedule a meeting with them.

How to get more young people involved in projects?

To recruit more young people in the projects you can:

Contact the donors, when they give blood

Send postcards/letters to donors with information about the projects the young people does.

Brainstorm on Young projects and Projects for the IYC.

Get the rules of procedures approved.

Election for next year, promote the election in the countries.

Discuss fundraising suggestions. Who are the Major Companies and how to contact them?

Italy is way ahead all the other countries on this area. Good idea is to contact the companies personally, and if a person in the Blood Organization works or has connections to another company, he could be a very good contact to have.

The Bill Gates foundation is a very good option. We should consider contacting these organizations.

Putting a promotion on food products, for example, Milk Cartons.

Contacting big international companies like Vodafone, etc.

Saturday 19th 2006

 

"How to recruit new donors and volunteers"

 

First each Country was asked to give an example of recruitment:

Greece: there is a promotional campaign that takes place in August and September, with a torch that looks similar to the one we see before the start of the Olympic Games. This flame is called the flame of the blood donor, love and hope. It travels almost all over the country in a tour that last 4 – 5 weeks. All local associations participate in this event and children become runners and spread the message of blood donation. This event is combined with the meeting of all blood donor associations. In every city or town that the flame passes, several small events, festivals and other activities are organized in order to attract people attention and let them know about blood donation. The flame symbolizes peace and love, just like blood donation.

Tunisia: it is written in your identity card if you are a blood or organ donor. There are 2 persons are in charge of recruiting new donors in the association.

Burkina Faso: many recruitment activities are done in the universities, for example, a project called "72h for the students" during which sports activities, information and blood donation take place. Most the projects happen during the school year, from October to June.

Denmark: They have a good management of volunteers, to cover as many events as possible like in universities, markets, concerts, schools, sport events, train stations, festivals, etc. There is also a lot of Internet use for it.

Italy: Similar to Denmark they have a good management of volunteers to cover events. Also it was said it is important to be in schools because the sooner you inform people the bigger is the change they will become donors.

France: Most of activities are made in high schools, universities and companies.

After all the participants were divided in 3 groups and were asked to make a new project to recruit new donors:

1st group:

One group planned an international campaign to the day of the World blood donor day (June 14th), with postcards that have messages telling the most important things about donation. The plan is to get the information out to the people from 18 years old and up.

This is the example of a postcard, made by the group:

BLOODDONATION ?

ARE YOU AT THE AGE OF 18?

YOU CAN DONATE BLOOD!

SAVE LIVES

SAVE THE WORLD

FIND MORE INFORMATION ON THE WEBPAGE:

WWW.FIODS.ORG

 

The idea of the group was to publish the postcards in many places like; churches, universities, bars, stations, cinemas, discos, airports etc.

Maybe there would also be a chance to do sponsoring on sports team and so!!

2nd group:

Thought to unite an event with advertisement. During the "music day" (June 21st), a pop-star, a singer or football player would give his blood. For example:

for Tunisia. Ahmed Cherif (singer)

for Marocco. Cheb Khaled (singer)

for Burkina Faso. Yaleen group (rap singer)

for France. Zidane (football player)

The objective would be young recruitment, so when the young see that the pop-star is giving blood and helping others, they will want to take the example. Therefore a collect of blood during this period would be organized.

The group thought about "music day" because young people like to listen to music and to go out and because this day is international. And if the pop-stars give blood one after the other, like: Carthage- Ouagadougou- Paris- Casablanca; the information would be on TV, radio, newspaper, Internet.

The associations must inform their members and the advertisement must take place one week before. Also results must be disclosure in the evening of this day or, the following week.

Budget and structure needed:

no money to the pop star

a car for the blood drive

help of state

Sponsorship could come from:

healthy culture and tourism departments

private companies

 

3rd Group:

The third group wanted first to reform the existent database of volunteers in their country creating one that would include volunteers from all over the country instead of letting the local associations to have its own limited database.

A central management system should be created in order to hold and upgrade this database. A campaign would be made so that all the existing volunteers would be informed – as well as the people willing to participate - and start registering in the database.

Communication between the volunteers should also be encouraged, in order to know each other and to cooperate better, and meetings would be organized every small period (3 – 4 weeks).

Volunteers might help in a different region from that which they come and should be encouraged to travel and help at any place.

The group from Greece said that they would try to bring this matter, through the local associations they belong, in the conference – meeting of all the local associations that will be held in the mid September so as with this flexible system the work of all the associations will be more productive.

 

6th IYC-IFBDO Youth Forum – Carthage 2006

"How to write projects and make them happen?"

Leticia Cortes Ferreira

Friday 18th 2006

First a presentation was made (power point attached), these are the main ideas of it:

Where do you start to make a project?

you need at group to plan the project

it can be a lot of people (not more than 10)

5W2H, those questions you need answers to

What;

what is it, what it means, what kind of (you need at least 3 what-questions and they need to be answered)

Why;

Why do we do it, if you can not answer this the project do not exists

Who;

Who are the people you are talking to,- characteristics

When;

When is it, think of according to who

Where;

Where is it going to happen, think here of what and who

How;

How are you going to do it? – plan,- budget,- your plan has to be economic possible.

How are you going to get the information out.

How are you going to finance it,- think about finance.

How much/many.

Think about 5W2H…..and then….. WRITE IT DOWN

Introduction

History

Justification

Methodology (organization, disclosure, inscriptions, realization)

Budget

Sponsorship

Conclusion

Remember;

make it brief

make it enjoyable

make it clear

make it in different versions

MAKE IT HAPPEN – put your plan in action.

make a checklist

think of possible problems and have solutions ready.

ENJOY THE DAY, EVALUATE AND LEARN FROM YOUR MISTAKES.

After, the participants were divided in 3 groups and were told to try to write a small project in 3 different things: a youth forum, a blood drive in a University and an international project. The main idea was to show which are the main problems that can be found while planning and writing a project, such as: difficult to communicate, too big groups, pressure of time, etc.

 

6th IYC-IFBDO Youth Forum – Carthage 2006

IYC Representatives Meeting

Saturday 19th 2006

Participants: Leticia Cortes Ferreira (Brazil / Young Delegate); Mikkel (Denmark / Financial Secretary); Romina Jondeau (France); Marion Duclos (Suplent – France); Vasileios Tselepis (Greece); Marin Thorsdottir (Iceland); Stefano Ghezzi (Italy); Skender Abazi (Kosova); Renata Balciunaite (AS observer to Lithuania); Saad Belouafi (Maroc); Horia Bugner Alexandru (Romania).

 

These where the subjects discussed and decisions made:

Rules of Procedure

A new set of rules with changes concerning languages, terms and financial matter was made and agreed by all the participants (attached). These rules will be sent to the executive Council of IFBDO for approval and further to the General Assembly.

Involvement of other young people

A remark was made to the representatives remembering that they are not suppose to do all the international work alone but must look in their Countries for the help of other young people (as the example of the Danish representative and the help of Maria to the website).

Youth Forum (lectures and workshops)

The representatives made a quick evaluation and presented suggestions for next year, such as: participants have to be more prepared to participate; the host organization must present a budget; the host organization should not have profit with Forum; communication between the host and the IYC should be improved; a checklist with dateline for the forum will be make by Romina and Vasileos, Leticia will send them the YF Guide updated.

Projects – Website

The representatives made a quick evaluation in the subject and made observations, such as: It is difficult to find things and documents in the website; there should be a Link in the IFBDO website to the IYC one, there’s no need to repeat documents. Horia and Skender will be responsible for the Website together with Maria.

Projects – Circle of donation

The representatives decided to postpone the project until there are more members participating in the IYC.

Project – How to create national organizations

Leticia promised to send the draft made in Rome and corrected by e-mail to the evaluation of the representatives and Stefano will see if it is possible to transform it in a real and attractive guide.

Project – questionnaire

Marion explained the idea of the project to the participants and said it was discussed in one of the workshops, she is working in the possible questions and Marin will help her with this project.

Use of the poster and slogan

The representatives decided to ask the participants in the plenary if almost ready ideas for advertisement material are helpful and if so, Marion and Stefano will work in the idea. (OBS. During the plenary the participants confirmed that the idea is useful).

World Blood Donor day

The representatives suggested that it could be a topic for the next youth forum, since it is too soon to come up with projects to this date.

Translation

Saad said he would help with translations from/to French/English and Romina said the French delegation will do the same.

Elections in the next youth forum

There will be election for young delegate, secretary and financial secretary in the next youth forum. Countries must send their representatives and candidates with at least one month in advance to Leticia.

 

6th IYC-IFBDO Youth Forum – Carthage 2006

"Donors Right and Expectations"

Niels Mikkelsen

Friday 18th 2006

Niels talked a about the subject (power point attached), which main considerations were:

Donor recruitment is a science; therefore knowing who are the donors is important.

Law varies from Country to Country, but there are some universal rights that can be used to blood donors all over the World, like those done by the UN or WHO, that talk about dignity, right to life, healthy and medical care, education, etc. Although it is also important to have the support of the government in doing national law in blood donation. A legal basis is of better use if you want to convince someone about the rights that donor have and rights are not of use unless they are implemented.

Rights might differ when you consider paid and unpaid donation. In the first one, you think of blood as a piece of merchandising and therefore "trade rules" might apply. For example, the right to sell ones blood, what makes difficult for doctors to separate donors. In the second, blood is treated as a gift and therefore can use better human rights as rules. OBS. Replacement donations or work obligation (as in the army) is not considered voluntary.

Although the donor has the right to donate, the patient has the right to receive a secure blood, and in this case the right of the patient of healthy and life is considered higher. Of course, donors should be rejected in a scientific basis, not on prejudice or precaution.

Donors have the right to be educated, to have all the information they need to, when and after donating. There should also be insurance for donors in case of accident during the donation.

Donors also have the right to develop their selves through the act of donation, improving as human beings and helping their Nations.

And donors have the right of having its information confidential and to be helped if something appears in the test.

Donor Expectations

To know what are their expectations, it is important to make researches, surveys. These are some that can be highlighted:

They want to know that the blood is being used, and that there is no waste;

Self sufficiency make them proud;

They want to be recognized;

No scandals;

They want to feel like they belong to something.

Some things are important to be remembered:

Regular donors are much safer;

Deal with the media, provide them the information you want the donors to have;

Go for young people;

If you do not have a donor association, make one.

 

6th IYC-IFBDO Youth Forum – Carthage 2006

Opening of the Youth Forum

Friday 18th 2006

First there were the opening words from the president of the Tunisian association.

The International merit for blood, a medal for the people who have made an effort to promote blood donation, was given. There were 2 people awarded:

Professor and DR director of a university regional centre on Blood donation and Blood bank.

A fireman who has given is blood for many years.

Then, the President of the Tunisian association awarded the President, Secretary General, and the delegates for Africa and Latin America of IFBDO.

After, the event started with the workshop:

 

What is the IYC and how you can participate?

Leticia Cortes Ferreira

A presentation was made (PowerPoint attached) and then space for questions and discussions was opened.

Question: Do we have any space limitation on the web site ?

Answer: Yes. But we want to have a lot of information on this website so if you want to help email Maria (maria@schleimann.com).

Question: Do we have any sponsors for the IYC? Could we have more?

Answer: So far Mikkel gets money from the Danish organisations but they won’t pay for the IYC forever! We must find new ones all over the world (who are related to blood donation like the producers of blood bags) to help us doing our activities, participating to youth forums, etc.

Question: How many countries are represented?

Answer: Around 12 active representatives members.

Question: our biggest issue is fund raising so maybe some countries like Italy can help us with ideas?

Answer: Avis receives money from the state (an amount is given for each person that donates blood). Stefano reminds that it is a good argument to a company to have their name attached to a blood donation organisation. Ex: Vodafone.

Question: Vodafone also sponsors Iceland, so, can’t we find an international company that already has successful activities in some countries and make a sponsorship with IYC?

Answer: Why not?

Answer 2: We could also have an ambassador for our organisation, as the Danish one has the Prince from Denmark.

Observation: Next year there will be elections for the IYC to replace, Kadi, Le and Mikkel so we need new participants!

  REPORT FROM THE I.Y.C – I.F.B.D.O

6th INTERNATIONAL FORUM OF YOUNG BLOOD DONORS AND VOLUNTEERS

 

The 6th International Forum of Young Blood Donors and Volunteers took place in Carthage, Tunisia from the 17st to 20th of August, 2006.

It counted with 53 participants from 13 Country Delegations: Brazil, Burkina Faso, Denmark, Estonia, France, Greece, Iceland, Italy, Kosova, Lithuania, Maroc, Romania and Tunisia.

The report below is a sum up of workshops, activities and results achieved. The complete report of each workshop can be found with the IYC members.

August 17th

20h00 – Opening and market

The organization thanked the participants and invited each delegation to shortly present itself.

After the presentations the Market started. Each Country made a stand with advertisement materials, and the participants had the opportunity to exchange information about their associations.

August 18th

The Tunisian Association gave 2 International Merit for blood and there was the presentation of a Children Choral.

09h30 – Workshop

What is the IYC-IFBDO and how can I participate?

There was a presentation about the IYC and its projects to the participants and a space for questions and observations was opened. Suggestions about fundraising by big and international companies and the website were made, as well as questions about the representatives and remarks about next year election.

The participants were invited to participate getting involved with the IYC projects.

14h00 – Workshops

How to write project and make them happen?

A presentation on the subject was made and than a practical activity was proposed, the creation of three different projects by the participants (a youth forum, a blood drive in a university and an international circle of donation). Than the participants were invited to present the difficulties they found during the activity, being the main: difficult to communicate, too big groups, pressure of time, etc. The main objective was to show the problems they might find while trying to plan and write a project.

Blood Projects and youth activities being done in your Country

The participants from the three Countries present (Italy, Denmark and France) exchanged information about the projects and structure in their organizations, specially concerning young people.

16h00 – Lecture

Donors Right and Expectation

Mr. Niels Mikkelsen, president of IFBDO, presented his lecture about the subject. As donor rights we highlight:

there are universal rights that can be used to blood donors all over the World like those done by the UN or WHO, that talk about dignity, right to life, healthy and medical care, education, etc.

Rights might differ when you consider paid and unpaid donation.

the right of the patient of healthy and life is considered higher

Donors have the right to be educated;

Donors also have the right to develop their selves through the act of donation;

And donors have the right to confidentiality.

Highlights considering donors expectations:

They want to know that the blood is being used, and that there is no waste;

Self sufficiency make them proud;

They want to be recognized;

No scandals;

They want to feel like they belong to something.

Some things are important to be remembered:

Regular donors are much safer;

Deal with the media, provide them the information you want the donors to have;

Go for young people;

If you do not have a donor association, make one.

21h00 – Social Evening

August 19th

10h00 – Workshops

How to recruit new donors and volunteers

The participants were ask to give one example of recruitment in their Country and after divided in groups to a practical activity: to come up with a new project for recruitment, these were the suggestions:

an international campaign to the day of the WBDD, with postcards that have messages telling the most important things about donation.

unite an event with advertisement. During the "music day" (June 21st), a pop-star, a singer or football player would give his blood while a blood drive happens.

A database of volunteers that would include all volunteers and substitute the particular databases from the local organizations.

Effectiveness of different kind of Advertisement concerning blood donation

A presentation on the subject was made and than a practical activity was proposed, to consider the IYC poster created last year and answer these 3 questions (conclusions below):

Which is the target? All people.

How to use it?

Posters outside blood banks, buses, subways, trains;

Postcards;

Leaflets; posters; brochures;

Radio, magazine, newspaper and TV advertisement;

Book covers, notebooks, calendars, schedules;

SMS, MMS, E-mails; desktops of computers in Internet Cafes; banners in websites;

A movie or book for children called " Every drop counts";

You can also make small changes to fit different targets like young people ("Every drop (of blood) counts" / "Thank you! Every drop counts")

How the measure the effectiveness?

Surveys;

Blood drives after the campaign;

Following the amount of donation for one or two months and Blood donation statistics.

14h00 – Workshops

How to make the young groups and IYC more visible to national organization and to the IFBDO

A presentation of the structure of a youth group inside the IFBDO was made and than participants were divided and asked to answer 5 questions (conclusions below) that would help the IYC in its future:

What is the youth situation (structure) in your Country?

Italy. Has a great structure in pyramidal stile and the young people does lot’s of activities.

Kosova. Is trying to increase the number of donors.

France: Does different activities, sport, cultural activities, projects in schools (from 10 years old).

Denmark. Is very organized, has representatives from all regions and all are gathered in a Youth Committee, that also does lot’s of activities.

Estonia. Does not get money for the government, so it tries to find as many sponsors at possible. There are not many young volunteers and they work more or less alone.

Iceland. No youth program, the blood bank does the recruitment. The young people work more or less alone

Greece. Many local associations and no national committee, but is working in making one.

How to get into the local organizations?

It is important to contact the organizations personally, and schedule meetings with them.

How to get more young people involved in projects?

Contact the donors, when they give blood

Send postcards/letters to donors with information about the projects the young people does.

Brainstorm on Young projects and Projects for the IYC.

Get the rules of procedures approved.

Election for next year, promote the election in the countries.

Discuss fundraising suggestions. Who are the Major Companies and how to contact them?

Contact the companies personally, use the connections the persons in the Blood Organization have.

Contact big international companies and projects like The Bill Gates foundation, Vodafone, etc.

Put a promotion on food products, for example, Milk Cartons.

 

16h00 – IYC Meeting

The representatives from all the Countries present discussed:

Rules of Procedure;

Involvement of other young people

Youth Forum (lectures and workshops)

Projects – Website

Projects – Circle of donation

Project – How to create national organizations

Project – questionnaire

Use of the poster and slogan

World Blood Donor day

Translation

Elections in the next youth forum

The details of the discussion can be seen in the meeting report.

18h00 – Plenary

A quick sum up of the event was made to all the participants. The organization thanked all young people and asked for the evaluation.

20h30 - Closure

The host organization gave medals and traditional plates to all delegations and the event was officially ended.

21h30 – Social Activity

August 20st

10h00 – Trip

There was a trip for the participants to the center of Tunis after the trips delegations left according to their plans

 

Leticia Ferreira Mikkel Andersen Kadi Grichin

Young Delegate Financial Secretary Secretary

REPORT FROM THE I.Y.C – I.F.B.D.O

6th INTERNATIONAL FORUM OF YOUNG BLOOD DONORS AND VOLUNTEERS

 

The 6th International Forum of Young Blood Donors and Volunteers took place in Carthage, Tunisia from the 17st to 20th of August, 2006.

It counted with 53 participants from 13 Country Delegations: Brazil, Burkina Faso, Denmark, Estonia, France, Greece, Iceland, Italy, Kosova, Lithuania, Maroc, Romania and Tunisia.

The report below is a sum up of workshops, activities and results achieved. The complete report of each workshop can be found with the IYC members.

August 17th

20h00 – Opening and market

The organization thanked the participants and invited each delegation to shortly present itself.

After the presentations the Market started. Each Country made a stand with advertisement materials, and the participants had the opportunity to exchange information about their associations.

August 18th

The Tunisian Association gave 2 International Merit for blood and there was the presentation of a Children Choral.

09h30 – Workshop

What is the IYC-IFBDO and how can I participate?

There was a presentation about the IYC and its projects to the participants and a space for questions and observations was opened. Suggestions about fundraising by big and international companies and the website were made, as well as questions about the representatives and remarks about next year election.

The participants were invited to participate getting involved with the IYC projects.

14h00 – Workshops

How to write project and make them happen?

A presentation on the subject was made and than a practical activity was proposed, the creation of three different projects by the participants (a youth forum, a blood drive in a university and an international circle of donation). Than the participants were invited to present the difficulties they found during the activity, being the main: difficult to communicate, too big groups, pressure of time, etc. The main objective was to show the problems they might find while trying to plan and write a project.

Blood Projects and youth activities being done in your Country

The participants from the three Countries present (Italy, Denmark and France) exchanged information about the projects and structure in their organizations, specially concerning young people.

16h00 – Lecture

Donors Right and Expectation

Mr. Niels Mikkelsen, president of IFBDO, presented his lecture about the subject. As donor rights we highlight:

there are universal rights that can be used to blood donors all over the World like those done by the UN or WHO, that talk about dignity, right to life, healthy and medical care, education, etc.

Rights might differ when you consider paid and unpaid donation.

the right of the patient of healthy and life is considered higher

Donors have the right to be educated;

Donors also have the right to develop their selves through the act of donation;

And donors have the right to confidentiality.

Highlights considering donors expectations:

They want to know that the blood is being used, and that there is no waste;

Self sufficiency make them proud;

They want to be recognized;

No scandals;

They want to feel like they belong to something.

Some things are important to be remembered:

Regular donors are much safer;

Deal with the media, provide them the information you want the donors to have;

Go for young people;

If you do not have a donor association, make one.

21h00 – Social Evening

August 19th

10h00 – Workshops

How to recruit new donors and volunteers

The participants were ask to give one example of recruitment in their Country and after divided in groups to a practical activity: to come up with a new project for recruitment, these were the suggestions:

an international campaign to the day of the WBDD, with postcards that have messages telling the most important things about donation.

unite an event with advertisement. During the "music day" (June 21st), a pop-star, a singer or football player would give his blood while a blood drive happens.

A database of volunteers that would include all volunteers and substitute the particular databases from the local organizations.

Effectiveness of different kind of Advertisement concerning blood donation

A presentation on the subject was made and than a practical activity was proposed, to consider the IYC poster created last year and answer these 3 questions (conclusions below):

Which is the target? All people.

How to use it?

Posters outside blood banks, buses, subways, trains;

Postcards;

Leaflets; posters; brochures;

Radio, magazine, newspaper and TV advertisement;

Book covers, notebooks, calendars, schedules;

SMS, MMS, E-mails; desktops of computers in Internet Cafes; banners in websites;

A movie or book for children called " Every drop counts";

You can also make small changes to fit different targets like young people ("Every drop (of blood) counts" / "Thank you! Every drop counts")

How the measure the effectiveness?

Surveys;

Blood drives after the campaign;

Following the amount of donation for one or two months and Blood donation statistics.

14h00 – Workshops

How to make the young groups and IYC more visible to national organization and to the IFBDO

A presentation of the structure of a youth group inside the IFBDO was made and than participants were divided and asked to answer 5 questions (conclusions below) that would help the IYC in its future:

What is the youth situation (structure) in your Country?

Italy. Has a great structure in pyramidal stile and the young people does lot’s of activities.

Kosova. Is trying to increase the number of donors.

France: Does different activities, sport, cultural activities, projects in schools (from 10 years old).

Denmark. Is very organized, has representatives from all regions and all are gathered in a Youth Committee, that also does lot’s of activities.

Estonia. Does not get money for the government, so it tries to find as many sponsors at possible. There are not many young volunteers and they work more or less alone.

Iceland. No youth program, the blood bank does the recruitment. The young people work more or less alone

Greece. Many local associations and no national committee, but is working in making one.

How to get into the local organizations?

It is important to contact the organizations personally, and schedule meetings with them.

How to get more young people involved in projects?

Contact the donors, when they give blood

Send postcards/letters to donors with information about the projects the young people does.

Brainstorm on Young projects and Projects for the IYC.

Get the rules of procedures approved.

Election for next year, promote the election in the countries.

Discuss fundraising suggestions. Who are the Major Companies and how to contact them?

Contact the companies personally, use the connections the persons in the Blood Organization have.

Contact big international companies and projects like The Bill Gates foundation, Vodafone, etc.

Put a promotion on food products, for example, Milk Cartons.

 

16h00 – IYC Meeting

The representatives from all the Countries present discussed:

Rules of Procedure;

Involvement of other young people

Youth Forum (lectures and workshops)

Projects – Website

Projects – Circle of donation

Project – How to create national organizations

Project – questionnaire

Use of the poster and slogan

World Blood Donor day

Translation

Elections in the next youth forum

The details of the discussion can be seen in the meeting report.

18h00 – Plenary

A quick sum up of the event was made to all the participants. The organization thanked all young people and asked for the evaluation.

20h30 - Closure

The host organization gave medals and traditional plates to all delegations and the event was officially ended.

21h30 – Social Activity

August 20st

10h00 – Trip

There was a trip for the participants to the center of Tunis after the trips delegations left according to their plans

 

Leticia Ferreira Mikkel Andersen Kadi Grichin

Young Delegate Financial Secretary Secretary

Donor Rights and Expectations

by Niels Mikkelsen, President of the the IFBDO and Secretary General of "the Blood Donors in Denmark"

Donor Rights:

Human rights in donor deferral

The World has a number of different legal systems using different interpretations. For this reason I will not go too much into detail of Human Rights in individual nations, but stick to the International/Universal human rights and their implication on blood donation and donor deferral.

The issue of blood donation and Human rights has not been much discussed so far in international law. But let me start with a general definition of Human Rights: Human Rights traditionally involves the protection of individual human beings against improper actions by the State, as implemented i. a. by legislators, government agencies, doctors, hospitals etc

Universal Declaration on Human Rights, UN. 10. December 1948::

Preamble: reaffirming their faith in the dignity and worth of the human being,

Art. 3: Everyone has the right to life, liberty and security of person

Art. 5: No-one shall be subject to… degrading treatment

Art. 6: Everyone has the right to recognition as a person before the law.

Art. 12: No one shall be subjected to arbitrary interference with is privacy

Art. 17: Everyone has the right to own property

Art. 25: Everyone has the right to a standard of living adequate for the health ..of himself .including … medical care.

Art. 26: Everyone has the right to education .

International Covenant on Civil and Political Rights, U.N., 16. December 1966 :

Preamble : recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family

Art. 2: These rights are without distinction of any kind (race colour sex etc ..)

Art. 6: Every human being has the inherent right to life .

Art. 7: No one shall be subjected to .. inhuman or degrading treatment .. In particular not without his consent … to medical or scientific experimentation.

Art. 9: Everyone has the right to liberty and security of person.

Art. 17: No one shall be subjected to arbitrary or unlawful interference with his privacy

International Covenant on Economic, Social and Cultural rights, U.N. 16. December 1966.

- Art. 12: The states parties.. .. recognize the right of everyone to the enjoyment of the highest

attainable standard of physical and mental health .. (retained in the WHO Constitution)

- Art. 2: the rights are exercised without discrimination of any kind as to race, colour, sex,

language, religion, political or other opinion, national or social origin, property, birth or any

other status !

- art. 13: recognize the right of everyone to education … .. to the full development of the

human personality and the sense of its dignity

+ a number of regional (continental) Human Rights Conventions

All these provisions are to be transformed into national binding legislation by UN member states.

To help them has been created a number of international implementing bodies, i.a. :

United Nations Human Rights Commission, United Nations Human Rights Committee,

WHO, UNESCO, ILO, WTO,

+ plus a number of regional (continental) implementing bodies : e.g. European Court on Human Rights in Strasbourg, France.

Important WHO legislation:

World Health Assembly Resolution WHA 28.72:

- urging all Member States to promote the development of national blood transfusion services based on voluntary non-remunerated blood donation!

I think we all agree with this, that no-one should ever be forced to become a donor - neither for family or economical or any other reason.

My favourite quote from 2002 WHO AIDE MEMOIRE for National Blood Programmes:

"It is the responsibility of governments to ensure a safe and adequate supply of blood !"

Again the WHO underlines the fact, that it is up the UN member states to fulfil their obligations - also in the blood field - under International Law.

An example of implementation into binding legislation of the international norms can be found in the European Union Treaty of Nice, Article 3. , which forbids any commercialisation of the human body or any part of it (within the European Union)…

At this stage I would like to make an important distinction:

that between paid donation and non-remunerated donation

Paid donation:

Special Human Rights discussion concerning paid donations:

Personally, I find the sale of human blood unethical opening up for unsafe practices and giving the act of blood donation a low reputation. It is, nevertheless, a fact, that many countries still (have to) allow for paid blood donation.

When donors are paid, blood is not a gift, but a simple piece of merchandise. …Any rights over the blood is transferred to the buyer – after the donation. The blood bank can do as it wants.

Right of property, is mentioned in the Universal Declaration in Article 17, but not to found in the two UN Covenants. However, the right to property is found i.a. in the African, the Inter-american and the European Human Rights conventions, and property is a right that all states should respect:

In our context, the property to be protected by the State is the human body, and any person "owns" his own body and its parts. You own your blood until it is given (as gift) to a patient and has entered another body - or until you have sold it!

The buyer of blood, e.g. commercial blood banks, can take commercial considerations of course, but must also respect rules for free trade, equal market access etc. But the Human Right rules for respect of person still apply, also, and can not be overruled by free trade considerations

WTO- rules could, however, be interpreted, so that any member state has right to sell products, for instance based on paid plasma donation, in any WTO member state. The same is not true for gifts, and I believe, that if you want to prevent international trade in human blood and blood products, non-remuneration can be an effective barrier to avoid such unethical trade.

An example of this can be found in the European Union, which is committed to free internal trade, but has passed legislation in Directive 2002/98, which allow member states to stop for import of blood and blood products, if products come from paid donation. But this is seen only as a safety measure.

But EU law – and many national laws - also assures the right to equal access to the market. This also go for individuals, who want to sell their blood - so reasons for deferral has be interpreted narrowly, when you are in a market situation.

In this situation the individual has a right to sell his blood! He might even be cheaper than others, and perhaps there could even be a legal requirement that blood is supplied under official bidding under general competition law.

This present special problems with plasma – and plasma products – since there is a huge international market for these products. It is – in my mid – highly unethical, that a piece of the body can become a piece of merchandise.

This is where I would like to remind you of World Health Assembly Resolution WHA 28.72:

- urging all Member States to promote the development of national blood transfusion services based on voluntary non-remunerated blood donation ! This obligation was voted by ministers of health, and I believe that all succeeding ministers are obliged to respect this provision, as it was passed by our highest authority on health.

Luckily, many countries and the EU (in the Nice Treaty article 3) specifically forbids commercialisation of the body or parts of it as such – and blood and plasma is a part of the body. The curative effect of human blood is due to its origin in (another) human body – and as stated in the Universal Declaration "the dignity and the worth of the human being" should be respected. The implications of trade in blood or any other part of the body can be disasterous for recruiting donors. Why give anything for free, when it is later traded as a piece of merchandise. I believe that all parts of the body should be treated equally – and that trade in organs etc. is highly unethical.

Non-remunerated donation:

The situation is less complicated in countries which practice – or have made it mandatory – that all blood donation should be non-remunerated:

Non-remunerated blood is a gift, which is owned by the donor, but which the blood transfusion system processes to the benefit of a number of patients. The gift only exits, if the blood system cooperates with the donor (and accepts his donation). So it is OK, that the blood system can make demands to the donor, if the system shall use staff, money and time to service the donation.

As stated by the EU in its Directive 2002/98: "Modern blood transfusion practice has been founded on the principles of voluntary donor services, anonymity of both donor and recipient, benevolence of the donor, and the absence of profit on the part of the establishments involved in blood transfusion services"

In such an environment, where blood is a non-remunerated gift from one human being to another, no individual has the right to give blood. The gift has to be accepted by the blood service - and if it does not want it, the donor only has the right to have a proper explanation for this.

The main problem with donor rights in donor deferral is, that is also a human right, that no-one should be discriminated against. This is made clear in both UN Covenants - but most clearly in the Covenant on Economical, Social and Cultural rights, which specifically (in article 2) forbids discrimination for any status ....(the Covenant on Political and Civil rights only speaks of "without *distinction", which is easier to deal with in binding legislation.)

Unfortunately there can be a many reasons possible discrimination when deferring donors (legal discrimination – in contradiction of prevailing human rights)

Because of age

Because of sexual orientation (male homosexuals versus female homosexuals and heterosexuals)

Because of sexual risk behaviour (multiple partners, prostitution, status of women, trafficking in persons)

Because of origin (for instance if you were born in countries where Malaria is prevalent)

Because of prolonged stay (e.g. in the UK, 1980-1996 because of a theoretical risk for transmission of Creutzfelt-Jacobs new variant).

Because of travels (in Malaria areas, West Nile Virus areas etc. etc.)

Because of residence (only blood from your own country - self sufficiency in each country)

Because of language (must be able to participate in a one-on-one interview with a medically trained person)

Because of lack of intellect (mentally retarded or psychic disturbances, lack of education)

Discrimination for practical reasons (economic discrimination)

Because of opening hours (can not get off from work or study in time)

Because of distance/ location of blood bank (too far away, low cost benefit for blood bank)

Discrimination for the sake of the donor (respect for the donors own body)

Maximum number of donations per year (varies much from country to country)

Size (under 50 kg)

When deferring these donors, the doctors (and the blood system and the legislator) have to deal with a clear problem of "competing" human rights:

The patients right to safe blood (or the safest possible blood as outlined i.a. i the universal declaration article 3, Right to Life, and the Right to Health, article 25), competes with the right not to be discriminated against. (Both UN Covenants and a number of regional conventions).

But, as I see it, the choice is not so difficult: The right not to be discriminated against is very important, but consideration for the safety of the patient has to prevail … The blood system is made to help the patient, not to help the donor. And any members of the groups, who have been discriminated against, will probably agree, that if they were the patients to receive blood, they would also think, that blood banks should take all possible precautions to ensure the safest possible blood.

Any sensible judge or doctor would come to the result, that the rights of the patient has to prevail, even if the deferred have the right to an explanation based on scientific data.

The so-called "precautionary principle" has no founding in Human Rights law, as far as I can see. That principle is made to protect politicians and doctors, but has no scientific evidence. To the extent, where the precautionary principle prevents the blood services to provide adequate blood for patients needs, I actually think it is against the patient’s rights to life and to health and medical care of the highest attainable standard.

Attention should also be given to the dignity of the donor. The social act of non-remunerated blood donation often gives the donor higher self-esteem, a good feeling and a health check too - (plus good sandwiches in some countries, and wine or beer in others). So when you turn him away, this has to be for scientifically valid reasons - and he should always have proper information about the deferral criteria before and after deferral.

Other cases , where blood donation is not voluntary = breach of Human Right of respect of person!

Blood from prisoners (not free)

Blood from soldiers (risk of sanctions, if not giving blood)

Blood from medical staff (loose their job, peer pressure)

Children pressuring their parents to donate

Family donations (emotional stress) and replacement donations

Right to development

Is a newcomer among human rights, but increasingly important. Unfortunately, the patients right to sufficient amounts of safe blood is not met in a number of countries in the world – and that is a very serious human rights issue under any of the Human Rights conventions!

Social economic factors – and discrimination

Unfortunately, there is a also a relationship between social economic conditions and deferral

In countries with a High Development Index levels of information to potential donors is higher too. This gives a larger potential donor group to choose from and the blood banks can be more critical. There are generally fewer risks (HIV; HCV etc), so the blood banks can be more critical towards the donors.

The right to education also apply do blood donors!

(A most important subject, but here I will refer to my talk this morning…)

Universal Declaration article 26.

(UNESCO CONVENTIONS)

Right to information

Information is essential:

Just mention one example of implementation : EU Directive 2002/98 (And the follow-up EU –Commission Directives) contain rules about what all European donors should be informed about. The contain a long list of important issues, which are there to protect the safety of the donor and of the patient. This lays the burden of information and education on the Member States.

General solutions to avoid discriminations and other breaches of Human Rights provisions:

Better tests (but they often are very expensive, if you want to eliminate the window-period as much as possible. Better tests would allow more people to give blood, though.).

Virus-inactivation can hinder some of the discriminations – but this procedure will be very expensive also (and may have other risks to patients such as antibodies to the virus-inactivated blood cells)

Adequate information to potential donors (so that they don’t come to the blood bank at all) – will eliminate some of the disturbance, people feel, when they are deferred as donors .

But the best solution is a very large number of regular donors. The blood banks and the patients get safer donations, lower bleeding frequency per donor, better economy (less bags to be trown away) fewer self-deferrals, and less outdating of blood (though targeted bleedings to need).

Potential donors should know, that if they can not give blood, they can give sweat .. so even if they are deferred as donors, they can help your blood system as a volunteers helping to recruit and retain other donors. The important is, that there is a large panel of donors, who are available when needed. The aim is to have the necessary number of safe donors, so that there is enough blood - always.

Enforcement of Human Rights.

As mentioned in the beginning, the implementation of all Human Rights are a national obligation.

My suggestion is, that all nations should have a blood law enumerating basic principles such as non-remuneration, voluntary anonymous donation, rights of patients, rights of donors (including insurance and right to treatment after accidents), obligations of the state, the hospital systems, the blood system, the voluntary donor organisations, the Red Cross etc.

(Enforcement within the European Union (after the Amsterdam and Nice treaties in force) – Directive 2202/98 and technical directive – new legislation still being developed).

Internationally: States should support the efforts of the WHO and UNESCO. Individuals can make a complaint to the UN Human Rights Committee or have a Study made by a special Rapporteur to the UN Human Rights Commission.

Insurance is a must.

As an important service to the donors, there must be full insurance for the blood-donors to cover expenditures rising from personal injuries to a donor before, during or after the donation. You may note, that in the Danish blood supply we have statistically approximately 3 injuries pr. 100.000 donations which entail permanent damage to the donor. We have approximately 5 serious events per 100.000 transfusions, so it is almost as dangerous to be a donor as to be a receiver of blood! Never the less, almost all resources are used to increase safety on the patient side, which in some cases for political reasons leads to large – and very unnecessary - expenses.

Should an injury occur personal contact should be taken immediately from the blood bank to assist the donor with economical or physical problems arising from the injury. Our experience shows, that proper treatment should be initiated at the earliest possible date to lower the risk for permanent damage to the donor.

Systematic follow up by the national donor Association and the public patients insurance system .

Donors are not patients – they come voluntarily –and should receive special attention, economical support and quick medical treatment, when accidents have occurred.

All accidents/unintended happenings must be reported. A smaller accident for each 3.000 donations (but only one in 33.000 give permanent damage. Damage from vasovagale accidents and damage from needles (proportion 1 to 7)

Use the reporting systematically (since 1997) –basis for recommendations on how to avoid accidents in the future – more international cooperation needed – because accidents do happen in all blood banks!

The blood services should, of course, avoid accidents as much as possible (it is probably more dangerous to be a donor than a patient – but the most dangerous in the Danish system is the administration to patients of blood components (wrong component to the patient)

CONSENT

Donors want to be represented by a local donor organizations.

Donor-association should correspond largely to the number of bleeding-facilities, normally at local hospitals. Their main tasks include donor-recruitment, contact with blood bank-staff, local press-contacts, distribution of tokens, donor-parties and other donor-retention activities.

The local associations could be regrouped in regional committees and in a national organization. The national organization (or the regional or the local association) should negotiate a detailed agreement about conditions for blood-donation with the relevant government agency, which has responsibility for health care and hospitals, including blood-banks.

The local donor organizations should be represented democratically on the regional and national level, and sufficient administrative support should be available for the national and regional organizations and their decision-makers.

Informed consent .....

This si a very Anglosaxon way of laying a part of the responsibility for any mishaps on the donor himself (he has accepted the risk. This is NOT satisfying, as the responsibility of accidents of any mishaps is with the administrating doctors - and the blood centre.

In the end it is a national obligation to have proper blood service (WHO resolutions , EU rules etc). Including proper insurance of the donors ...

Information about abnormal test results.

It is of the highest importance, that proper procedures are made for direct information and counseling to the donor, when abnormal test results are obtained.

EU directive - very important .. to be followed all around the world. The donor has a right to know. A basic right to be informed a.s.a.p. Donors do not wish to spread disease to others ..

And get treatment a.s.a.p. as well.

But of course blood donation should never be used to obtain discreet HIV test or the like. Misuse of the blood bank service for this purpose should be discouraged in all ways

RIGHT TO CONFIDENTIALITY OF DATA

Most nations have laws to protects confidential personal information, not least about sexual practices, illness etc. All needed internationally (EU Directive a good example of this)

Earlier refusal as a donor

It is very problematic, if blood banks have established a system, where an earlier refusal to donate pop-up automatically. Such systems are

1) Difficult to control - the right for the donor to know about this-

2) Not very relevant in practice

3) But mistakes would be most harmful (the computer says, that you can not donate! –thatis no a proper explanation)

BUT TRACEABILITY IS, of course, MOST IMPORTANT

The precautionary principle:

Donors ask, if they are deferred for precautinary reasons: Am I sick ?? – and have I spread the disease to other human beings?? Especially the last question has haunted many donors, who gave blood after 1980 –and who are suddenly deferred because of the UK-criteria – or because they had earlien received blood themselves.

The precautionary principle is made to ensure the backs of the doctors and the politicians – to the detriments of patients (who have less blood available for treatment) - and to the donors.

Donor expectations

How do you know ?? Who are the donors ?

It is a must, that you know your donors thoroughly,

Findings of the latest Danish donor-survey (in the spring of 2003):

95 % of the donors expect to continue as donors.

92 % of donors see it as a social obligation to be a blood donor.

They bring their friends.. more than 60 percent of all donors started giving blood because they were encouraged by family, friends or colleagues. That is why direct personal contact is essential, when recruiting new donors.

Good service in the blood bank.

A problem to get off from work/school to give blood

10 % first time donors in 2002

The overall objective is to have a large panel of donors, so that you can be very very critical, when selecting donors.

You should never take blood from spontaneous (first time) donor. The risk with regular donors is much smaller than with spontaneous donors.

So what brings the donor back to the blood bank ?

That the national blood system functions well

100 % trust in the safety of the products and in the sufficiency of supply,

He must feel that he is an important part of the national blood supply.

He must be well informed. Information is the key incentive to a well functioning blood supply. A coherent information-policy should be part of the media strategy of blood banks and donor-associations - also in their everyday contact with donors.

NO waste, NO un-necessary transfusions, and NO scandals. The reputation of the blood services must be high !!! Accreditation and transparency

All blood must be tested and there must be full traceability from donor to patient.

Any relevant abnormal findings shall be reported to the donor.

Donors take pride in national self-sufficiency.

The WHO has consistently from 1975 and onwards recommended voluntary, non-remunerated blood donation – and national self-sufficiency.

National self-sufficiency in blood-products is an important aim for ethical and for safety reasons:

But also for the donors, who come back, if they can take pride in a healthy blood supply for their own society.

Ministers of Health have, accordingly, taken upon them to ensure, that sufficient public funds are made available to cover the needs for recruitment and retention

A large donor population allows the blood collectors to select the donors critically. Good conditions for donor-deferral is the safest - and cheapest - way to obtain optimal security. The use of family-donors, first-time donors and spontaneous donors should simply be avoided.

Funds for recruitment money are best administered by voluntary organizations. Volunteers are cheaper than paid recruiters.

I am strongly adverse to direct payment to donors: It degrades the act of blood donation – and appeals to groups of the population, which we least want to see as donors.

Blood donors expects good quality and efficiency in blood services

Blood donors feel strongly about quality and efficiency in the blood services.

The reputation of the blood system is everything: Scandals, shortages and dramatic appeals should be avoided – and the media should be used professionally.

The safety of the donor and the recipient is primordial – and the donor should be well informed of what happens, if an accident occur – including insurance, practical help, medical treatment etc.

There must be no waste and minimal outdating

Use the best equipment possible – in accordance with local economical circumstances

Donors can "smell" inefficiency – and waiting in long lines should be avoided at all cost (especially if an appointment has been made, which most donors want).

Efficient service include a friendly environment, donor friendly opening hours, pleasant rooms and beds, and well equipped waiting rooms – before and after donation. And it would help if taxi-pickups arrive in time, that opening hours were followed, that parking-spaces were reserved for the donors, that beverages and food were OK, that letters were sent to the right addresses – with correct data etc.

Donors should be recognized continuously – and especially when they expect special recognition (for 10, 25, 50, 75, 100 donations etc.). Directed press-coverage should be sought on such occasions in order to higher the self-esteem of the donors.

Donors expect to be serviced by trained, medical professionals, before, during and after donation – and the methodological medical check-up should be taken seriously.

Donors should be very well informed – leaflets, posters and questionnaires should be 100 % correct – and have a professional look. E-mail and web-sites should be used for quick up-date of information. Donors are thinking human beings and should be respected as such !

Donors expect their associations and and the blood centres yo be visible:

High public visibility, be competent, professional, and reliable each country.

The organization should have a offensively media strategy

Phone- and fax, SMS and e-mail service and a home-page

a donor magazine should be mailed to all the donors (relevant information, recruitment, picks up any moves and gives the donors a feeling of belonging to the blood supply

Think Globally, act locally: Use the World Blood Donors Day on June 14, a national campaignI

Appeal especially to young people: establish a group of young ambassadors or a CLUB 25.

Why depend on volunteers in blood donors recruitment and retention ?

It is essential, that volunteers are engaged in the promotion of non-remunerated blood donation. 1. larger networks

2. bring in fellow volunteers

3. Very often paid recruiters are underpaid

4) you just can not recruit very well by telephone !! You need personal contact.

ETHICS

Ethics are important for the donors:

If you want their confidence, donors should know, that there are strong ethical principles governing your national blood system. We are, after all, dealing with a part of the human body, which should be given special respect. This is especially well written in the European Nice-treaty, which in article 3 about the Right to Respect for Human Integrity under point 3 specifically forbids commercialisation of the Human Body on any parts of it as such:

Blood is a part of the Human Body – and has therapeutic value with properties that can only be developed by a human being.

I am a fervent believer in anonymous, voluntary, non-remunerated blood donation, as defined by the Council of Europe in Recommendation (95)14: " Donation is considered voluntary and non-remunerated, if the person gives blood, plasma or cellular components of his/her own free will and receives no payment for it, either in the form of cash, or kind which could be considered a substitute for money. This would include time off work other than that reasonably needed for the donation and travel. Small tokens, refreshments and reimbursement of direct travel costs are compatible with voluntary, non-remunerated donation"

This definition – and a lot of other good advice for your blood system – can be found in my "bible": the "Guide to the preparation, use and quality assurance of blood components, which the Council of Europe has recently published in its 9th edition.

The principle of voluntary, unpaid donation has been strongly supported by the European Parliament and the EU Council of Ministers in December 2002 in the new EU Directive 2002/98 on blood safety, and I expect that the European Union in the coming years will take a number of initiatives to supplement the good work of the Council of Europe, using their expertise - and cooperating with voluntary donor organizations in Europe.

National donor organizations should - in co-operation with national health authorities - establish the necessary guidelines for blood-donation. It is natural in a democratic society that an organization is allowed to protect the legitimate interest of the blood-donors, as donors are an essential part of the blood supply. The guidelines established should i. a. guarantee full anonymity of data collected, and ensure that donors have no other legal obligations than to answer questions about their health to the best of their knowledge. The end-use of blood and blood products should be clearly indicated, and – as stated by the EU in its new Directive: "Modern blood transfusion practice has been founded on the principles of voluntary donor services, anonymity of both donor and recipient, benevolence of the donor, and the absence of profit on the part of the establishments involved in blood transfusion services"

Blood is a gift from the donor to an unknown receiver, and it should never – in any of its components - be treated like a piece of merchandise, if you want your donors to come back !

Niels Mikkelsen

 

6th IYC-IFBDO Youth Forum – Carthage 2006

"Effectiveness of different kind of Advertisement concerning blood donation"

Stefano Ghezzi / Claudia Firenze

Saturday 19th 2006

 

First there was the presentation on the subject (power point attached) and the participants were divided in groups that were supposed to answer 3 questions, about the slogan / poster created in 5th youth forum:

 

Which is the target?

How to use it?

How the measure the effectiveness?

These are the conclusions of the participants after the work:

Which is the target?

All people. New and old donors, from different ages (they might be divided in four groups: 16 to 26; 27-37; 38-48; 48 and above) and from different Countries.

How to use it?

The ideas can be used according to the budget your association has. It might be good to change the message for your Country language. It maybe could have space for logos, flags, e-mails, names that show it is an international poster and campaign.

Posters outside blood banks, buses, subways, trains;

Postcards;

Leaflets; posters; brochures;

Radio, magazine, newspaper and TV advertisement;

Book covers, notebooks, calendars, schedules;

SMS, MMS, E-mails; desktops of computers in Internet Cafes; banners in websites;

A movie or book for children called " Every drop counts";

You can also make small changes to fit different targets like young people:

"Every drop (of blood) counts" (the idea here is to connect with things that also drops to attract attentions, for example)

Inside bathrooms in Universities / Dance clubs;

Water bills;

Gas stations;

Public phones (that still use coins);

Umbrellas;

Condoms;

Baby napkins;

Leaflets or brochures for early mother that are breast feeding;

Bottles.

"Thank you! Every drop counts"

Ceiling and walls in blood bank;

Juices and food packages after donation

You can use it in: schools, universities, sport centres, book shops, libraries, central squares, markets, etc.

How the measure the effectiveness?

Different kinds of surveys;

Blood drives after the campaign;

Including questions in the interview or a separate survey after or during the donation;

Following the amount of donation for one or two months;

Questionnaire on Internet, send to registered donors;

Blood donation statistics.

Example of survey

Sex

F __ M __

Age:

16-26:__ 27-37: __ 38- 48__ 48 and above __

Profession:

Student: ___ Worker: ___ Other: ___ Retired: ___

Where did you find the information about the blood donation?

Newspaper: ___ Radio: ___ TV: ___ Internet: ___ Poster: ___ Leaflet: ___

Did you decide to give a blood donation after seeing "every drop counts" campaign?

Yes: ___ No: ___

If no, why did you decide to give blood?

Invited by someone: ___ Other campaign: ___ A closer person in need: ___